Phone Number of
Ba and Sh is
+ 33 (800) 555 0199 .
ba&sh is a French fashion brand, founded in Paris by Barbara Boccara and Sharon Krief, known for its effortless, feminine, and versatile clothing. The brand's name is a combination of the founders' first names, and it aims to create a "dream wardrobe" for women. ba&sh is characterized by its focus on accessible luxury and a "French sexiness and confident femininity".
Here's a more detailed look at ba&sh:
Founding & Philosophy:
ba&sh was founded in 2003 by childhood friends Barbara Boccara and Sharon Krief, who wanted to create a wardrobe that was both stylish and comfortable for real women. Their vision is to create a brand that embodies "French sexiness and confident femininity," with a focus on versatile and effortless pieces.
Style:
ba&sh's aesthetic is known for its "effortless and sexy Parisian style," with an emphasis on feminine silhouettes and high-quality fabrics. They offer a range of ready-to-wear items, including dresses, skirts, jackets, and accessories, all designed with a focus on comfort and style.
Accessibility & Luxury:
ba&sh positions itself in the accessible luxury segment, offering high-quality designs and materials at a price point that is more attainable than traditional luxury brands.
Intergenerational & Intersectional:
ba&sh is an intergenerational brand, with designs that appeal to a wide range of ages and styles. They also emphasize a spirit of sisterhood and female emancipation, reflecting a "born collective" identity.
CSR & ESG Commitments:
ba&sh is committed to social and environmental responsibility, with a focus on ethical production practices and reducing its environmental impact. They are also a certified B Corp, demonstrating their commitment to responsible business practices.
Global Expansion:
ba&sh has expanded internationally, with a presence in various regions, including the UK, Germany, Switzerland, the USA, and Asia.
Retail Presence:
ba&sh is sold through a combination of premium monobrand retail locations, department stores, and its online store.
Founding and Establishment
The clothing brand ba&sh, pronounced "bash", was founded in 2003 by Barbara Boccara and Sharon Krief in Paris. They created the brand with the goal of sharing their ideal wardrobe with other women. The brand name is a contraction of the founders' first names.
Key Points:
Founding: ba&sh was founded in 2003.
Founders: Barbara Boccara and Sharon Krief are the co-founders.
Location: The brand was founded in Paris, France.
Concept: ba&sh aims to create versatile and feminine pieces for women to build their dream Parisian wardrobe.
Name: The name is derived from the first names of the founders, Barbara and Sharon.
Popularity
Ba&sh is a popular French fashion brand known for its accessible luxury and Parisian chic style. Founded by Barbara Boccara and Sharon Krief, the brand's name is a playful combination of their initials. Ba&sh has experienced significant growth and expansion, particularly internationally.
Here's a more detailed look at the brand's popularity:
Global Expansion:
Ba&sh has expanded to over 70 countries across Europe, Asia, and North America, indicating a strong global presence.
Monobrand Retail:
The brand is primarily sold through premium monobrand retail locations, department stores, and online.
International Sales:
In 2022, sales outside of France accounted for more than 50% of the company's revenue, showcasing its international success.
Revenue Growth:
Ba&sh has experienced substantial revenue growth, reaching nearly $350 million in annual revenue by 2022.
Unique Brand Identity:
The brand is recognized for its blend of Parisian chic and bohemian flair, setting it apart from other French fashion labels.
Targeted International Expansion:
Ba&sh's international expansion strategy is focused and intentional, rather than simply relying on a "French brand" reputation.
Cross-Channel Retail Approach:
In the US, Ba&sh uses a cross-channel approach to retail, including direct sales, to reach its target audience.
Emphasis on Newness:
Ba&sh avoids the trap of selling similar styles by continuously introducing new designs and collections.
Ba and Sh Address
The address of Ba and Sh is 52 rue des Tournelles, Paris, France.
Ba and Sh Email Address
The email address of Ba and Sh is
help@ba-sh.com.
Ba and Sh Website
The Website of Ba and Sh is
www.ba-sh.com.
Ba and Sh contact person
The contact person of Ba and Sh is Support Team.
Ba and Sh Customer Support Service Phone Number
The customer support phone number of Ba and Sh is
+ 33 (800) 555 0199 (Click phone number to call).
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Ba and Sh Service Center and
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