Phone Number of
MCoBeauty is
+612 8354 6700, +612 8354 6777 .
MCoBeauty is Australia's leading luxe-for-less, cruelty-free and vegan beauty brand. Our whole #BSFreeBeauty brand ethos is inspired by you! We create innovative beauty solutions and trend-focused products, with our entire range priced under $30.
Founding and Establishment
MCoBeauty, an Australian beauty brand, was founded by CEO Shelley Sullivan in 2016. This followed her 14-year success with her first brand, ModelCo. DBG Group recently acquired MCoBeauty. The brand is known for its focus on current beauty trends and its collaborations with popular Australian figures.
Popularity
As a female-founded, homegrown brand, we not only hold our own against our global competitors but in many categories, we outsell them. MCoBeauty is: Australia's fastest-growing beauty brand, offering a range of premium-quality, vegan & cruelty-free products at a luxe-for-less price. Today, MCoBeauty has grown to the number one cosmetics retailer in Woolies, and is taking the US by storm. And it was just valued at over $1 billion. Freaking bonkers — particularly for an Australian business! Let's break down the MCoBeauty model.
Current Position
MCoBeauty is a rapidly growing, dupe beauty brand that was acquired by billionaire Dennis Bastas' DBG Group in 2022. The brand has expanded from offering just six products to over 900 and is now stocked in over 1,500 stores across Australia and New Zealand. MCoBeauty has also expanded its reach to the US, with products available at Kroger and Target. They have also expanded to the US market and have plans for Europe in the future.
Key points about MCoBeauty's current position:
Acquired by DBG Group:
DBG Group, owned by billionaire Dennis Bastas, acquired a 50% stake in MCoBeauty in 2022.
Significant Growth:
The brand has seen substantial growth from its initial launch to offering a wide range of products.
Global Expansion:
MCoBeauty has expanded into the US market and has plans for Europe, according to a LinkedIn post from the company.
Distribution Channels:
MCoBeauty products are stocked in 1,500+ stores across Australia and New Zealand, and in the US at Kroger and Target.
Focus on Accessibility:
MCoBeauty is known for its commitment to delivering premium beauty at an accessible price.
MCoBeauty Address
The address of MCoBeauty is Level 9, 10 Bridge Street, Sydney NSW 2000, Australia.
MCoBeauty Email Address
The email address of MCoBeauty is
marketing.australia@mcobeauty.com.au.
MCoBeauty Website
The Website of MCoBeauty is
www.mcobeauty.com.au.
MCoBeauty contact person
The contact person of MCoBeauty is Support Team.
MCoBeauty Customer Support Service Phone Number
The customer support phone number of MCoBeauty is
+612 8354 6700, +612 8354 6777 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
MCoBeauty Service Center and
MCoBeauty customer service phone number is given below. The
helpline of MCoBeauty customer service phone number may or may not be
toll free.
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