Phone Number of
Nopalera is
+1 8939828072 .
Nopalera is a modern Mexican beauty and lifestyle brand that celebrates Latino culture and features products made from the nopal cactus. The brand, founded by Sandra Velasquez, is focused on creating sustainable, luxurious bath and body products that are both nourishing and culturally relevant. Nopalera aims to elevate Mexican beauty culture and make it mainstream, showcasing the versatility of the nopal cactus in various products like soaps, exfoliants, and moisturizers.
Here's a more detailed look at Nopalera's brand identity:
Latina-Owned and Sustainable:
Nopalera is a Latina-owned brand committed to sustainable practices, including zero-waste products and a focus on the nopal cactus, a symbol of Mexican heritage.
Nopal Cactus Focus:
The brand leverages the nopal cactus, a native Mexican superfood, for its nourishing properties and cultural significance, incorporating it into various products like soaps, exfoliants, and moisturizers.
Modern Mexican Beauty:
Nopalera aims to bring Mexican beauty culture to a wider audience, offering modern and stylish products while celebrating its heritage.
High-End and Luxury:
Nopalera strives to create a high-end and luxurious experience through its products and brand aesthetic, focusing on quality ingredients and craftsmanship.
Community and Empowerment:
The brand emphasizes community engagement and aims to empower individuals through its products and brand values, highlighting its Latina-owned and sustainable approach.
Podcast 91: Nopalera - the brand mission of indie founder ...
Nopalera is available at various retailers across the US, including Credo, Free People, and Nordstrom. The brand's products have also gained recognition in beauty publications and media outlets.
Founding
Nopalera, a high-end bath and body line, was founded by Sandra Velasquez in 2020 according to Crunchbase. The brand, which focuses on Mexican beauty culture, is based in New York City according to Formula Botanica. Velasquez launched Nopalera with the aim of making Mexican beauty culture mainstream. Nopalera is available in select Nordstrom stores and over 250 independent retailers across the USA.
Popularity
Nopalera, a bath and body care brand rooted in Latin culture and using the nopal cactus, has seen significant growth and brand awareness in the US. The brand's cultural connection, coupled with its commitment to sustainability and effective formulas, has resonated with customers. According to the brand, sales topped $630,000 in 2022 and are expected to exceed $1 million in 2023, with a 216% growth the previous year. Nopalera's SEC.gov page reports a 40% customer repeat purchase rate, highlighting the brand's popularity and emotional connection with its customer base. The brand's success is also fueled by its nationwide distribution and partnerships with retailers like Nordstroms, Whole Foods, and Free People, says Forbes.
Current Position
Nopalera is a beauty brand focusing on the Latina market, leveraging the nopal (prickly pear) cactus as a key ingredient. They are positioned as a culture-forward brand, speaking to an underserved demographic and showing strong growth, aiming to repeat their 216% growth from last year according to SEC.gov. Their product line includes items like Botanical Lotion Bars, Cactus Flower Exfoliants, and Cactus Soaps.
Here's a more detailed look at their position:
Target Market:
Nopalera specifically addresses the Latino market, which is the fastest-growing segment in the US.
Core Ingredient:
They utilize the nopal cactus, a natural ingredient with documented benefits, which they also claim is being used by premium skincare brands.
Growth:
The brand experienced significant growth (216% last year) and aims to continue this trajectory according to SEC.gov.
Distribution:
Nopalera is available nationwide, demonstrating its reach and appeal beyond just a specific demographic.
Products:
Their product line includes a variety of skincare items like lotion bars, exfoliants, and soaps.
Funding:
Nopalera secured $2.7 million in seed funding in 2022, according to leadiq.com.
In essence, Nopalera is a growing beauty brand that is actively targeting a specific demographic with a unique, culture-forward approach and a focus on natural ingredients.
Nopalera Address
The address of Nopalera is 201 Allen Street, #10047, New York, NY 10002, US.
Nopalera Email Address
The email address of Nopalera is
support@nopalera.co.
Nopalera Website
The Website of Nopalera is
www.nopalera.co.
Nopalera contact person
The contact person of Nopalera is Support Team.
Nopalera Customer Support Service Phone Number
The customer support phone number of Nopalera is
+1 8939828072 (Click phone number to call).
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