Phone Number of
Plum is
+91-750-649-6604 .
About Plum
Plum Goodness is a 100% vegan, cruelty-free beauty and personal care brand known for its science-backed formulations combining natural ingredients with active ingredients, offering a range of skincare, haircare, makeup, and body care products. Shankar Prasad is the founder and CEO of Plum Goodness, a direct-to-consumer (D2C) beauty products company. He is a chemical engineer with experience in private equity and the beauty industry.
Plum's Mission & Products :
Plum aims to provide products with clean ingredients and a focus on vegan and cruelty-free practices. Plum offers a range of vegan and cruelty-free skincare, makeup, haircare, and bodycare products.
Popularity
Plum Goodness, a vegan and cruelty-free beauty brand, has gained significant popularity in India, focusing on clean beauty and a sustainable approach to skincare and personal care, with a strong digital presence and expanding offline retail. Plum products are PETA-certified, meaning they are not tested on animals.
Brand Purpose & Growth:
Plum's brand purpose is to add goodness to the world, working with organizations like WWF India, Save the Children, and Project Blackboard. Plum has scaled its customer base to over 350 cities and towns, reaching a revenue of Rs.400 crore.
Digital-First Approach & Omnichannel Expansion:
Plum started as a digital-first brand and has successfully transitioned to an omnichannel experience, with a strong online presence and expanding offline retail. Plum operates in over 300 cities and towns in India, with a mix of exclusive outlets, assisted outlets with trained beauty advisors, and unassisted outlets like pharmacies and supermarkets.
Strong Online Presence:
A significant portion of Plum's revenue comes from online channels, with major marketplaces like Amazon, Flipkart, and Nykaa contributing the most.
Influencer Marketing:
Plum has used influencer marketing extensively to promote its products and build brand awareness, collaborating with comedians, singers, and entertainment influencers.
Current Position
Plum caters to a consumer base of around 8 to 10 million, specializing in vegan, toxin-free products in the direct-to-consumer space, competing with brands like Mamaearth, Sugar Cosmetics, and MyGlamm. Plum's FY23 revenue rose 71% to Rs. 322 crore. Plum has onboarded Indian actor Rashmika Mandanna as an investor, brand ambassador, and advocate.
Plum Address
The address of Plum is 1st Floor, Lodha i-Think Techno Campus, A Wing, Chirak Nagar, Thane, Maharashtra 400607, India.
Plum Email Address
The email address of Plum is
hello@plumgoodness.com.
Plum Website
The Website of Plum is
www.plumgoodness.com.
Plum contact person
The contact person of Plum is Support Team.
Plum Customer Support Service Phone Number
The customer support phone number of Plum is
+91-750-649-6604 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Plum Service Center and
Plum customer service phone number is given below. The
helpline of Plum customer service phone number may or may not be
toll free.
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