Phone Number of
Balestra is
+39 0444 322313 .
Balestra is a luxury women's brand with a rich history and a focus on Italian refinement and quality, rather than following trends. Founded in 1959 by Renato Balestra, the brand is now led by his daughters Fabiana and Federica Balestra and his granddaughter Sofia Bertolli Balestra.
Balestra is known for its:
Signature "Embroidery Painting": Renato Balestra's unique use of materials and painting on fabrics became his trademark.
High-end fabrics and craftsmanship: The brand emphasizes quality and uniqueness in its designs.
Focus on eternal beauty: Balestra aims to create timeless pieces rather than trendy ones.
Evolution and innovation: The brand is constantly exploring new fabrics and silhouettes, as seen in its Pre-Fall 2024 collection.
Unisex collections: Renato Balestra pioneered unisex collections on coed catwalks, a pioneering move.
Global reach: The brand has been featured in high-end retailers like Isetan in Tokyo, Saks Fifth Avenue, and Neiman Marcus.
Cinema and fashion: Renato Balestra designed costumes for numerous movie stars, solidifying his influence on fashion and cinema.
Generational shift: The brand is now led by the founder's daughters and granddaughter, indicating a generational shift and new direction for the company.
Focus on a new visual identity: The brand is developing a new logo and website to reflect its contemporary aesthetic.
Founding and Establishment
The fashion brand Balestra was founded in 1959 by Renato Balestra in Rome. The brand has a rich legacy, transitioning to a female-led leadership with the founder's daughters Fabiana and Federica Balestra and his granddaughter Sofia Bertolli Balestra at the helm. Renato Balestra was known for his artistic approach to fashion, using sequins, stones, and shades to create artful designs. The brand continues to evolve, embracing a new vision of inclusivity and empowerment while retaining its commitment to excellence in craftsmanship.
Key Events in Balestra's History:
1959: Renato Balestra establishes the first Balestra atelier in Rome.
1960s: Balestra's designs are recognized, and he becomes a favorite of movie stars.
2022: The brand undergoes a generational shift with the daughters and granddaughter taking the reins, initiating a new era of design and identity.
2022: A complete brand reload is announced, including a new logo and visual identity.
2024: The brand focuses on its US comeback with a new distribution agreement.
2025: Balestra launches a unisex eau de parfum, paying homage to the founder's centenary.
Popularity
The Renato Balestra brand, founded in 1959, is known for its haute couture gowns, signature painterly embroidery, and blend of different fabrics and transparencies. While historically strong in couture and known for its iconic "Blue Balestra" color, the brand is now undergoing a generational shift, with the founder's daughters and granddaughter leading the charge in updating the brand's identity and aesthetic.
Historical Context:
Renato Balestra was a prominent figure in the fashion world, known for his collaborations with leading department stores like Saks Fifth Avenue and Bergdorf Goodman, as well as his designs for international runways and movie stars.
The brand's popularity was particularly strong in the 1960s and 1970s, with Balestra's designs being distributed in over 70 American department stores and showcased in various parts of the world.
He was also a pioneer in the licensing of designer brands, launching his namesake perfume in 1978 and expanding into other product categories.
Modern Evolution:
The brand is now led by women, with the founder's daughters and granddaughter taking on leadership roles, aiming to modernize the brand while respecting its legacy.
This has led to a renewed focus on ready-to-wear collections, with the first collection presented during Milan Fashion Week.
The brand has also launched a unisex eau de parfum, showcasing a shift towards gender-neutral luxury and a contemporary approach to its heritage.
Balestra is also exploring collaborations, such as dressing Jared Leto and Italian rapper Willie Peyote for music festivals.
The brand is currently working on a new website and visual identity to reflect its updated aesthetic.
Current Popularity:
Balestra's popularity has been evolving, with a focus on updating its image and attracting new generations of consumers.
The brand's recent collections and collaborations have garnered attention, suggesting a renewed interest in its legacy.
The focus on ready-to-wear and unisex fragrances indicates a move towards broader appeal, potentially leading to increased popularity in the future.
Balestra Address
The address of Balestra is Viale Milano, 77. 36100 Vicenza. Italy.
Balestra Email Address
The email address of Balestra is
customerservice@balestraroma.com.
Balestra Website
The Website of Balestra is
www.balestraroma.com.
Balestra contact person
The contact person of Balestra is Support Team.
Balestra Customer Support Service Phone Number
The customer support phone number of Balestra is
+39 0444 322313 (Click phone number to call).
The postal and
official address, email address and
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helpline) of
Balestra Service Center and
Balestra customer service phone number is given below. The
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