Phone Number of
Barena is
+39 041 5274085 .
Barena Venezia is an Italian luxury fashion brand known for its blend of classic Italian tailoring and modern silhouettes, catering to both men and women. The brand's designs are inspired by traditional Venetian workwear, offering a timeless and elegant aesthetic. Barena Venezia emphasizes quality, durability, and a minimalist style, often using traditional materials like wool and linen.
Here's a more detailed look at the Barena Venezia brand:
Inspiration:
Barena Venezia draws inspiration from Venetian history, its unique landscape, and the traditional workwear of local fishermen, hunters, and farmers.
Style:
The brand's signature style is a blend of classic Italian tailoring with a touch of workwear influence, resulting in elegant, yet easy-to-wear garments.
Materials:
Barena Venezia prioritizes natural and traditional materials like wool, linen, and other high-quality fabrics, ensuring durability and a timeless feel.
Craftsmanship:
The brand emphasizes meticulous attention to detail, with a focus on quality craftsmanship and traditional techniques.
Target Audience:
Barena Venezia caters to individuals who appreciate understated elegance, timeless fashion, and high-quality garments.
Founding and Establishment
Barena Venezia was officially founded in 1993, but its roots go back to 1961 when Sandro Zara began researching traditional textile archives in the Venice lagoon area. Zara's initial focus was on Venetian workwear, and the brand later expanded to include womenswear. The brand's name, "Barena," is derived from the Italian word "Baro," meaning "emergent lands," reflecting the characteristics of the Venetian landscape.
Key Milestones:
1961: Sandro Zara begins researching Venetian textile archives.
1993: Barena Venezia is officially founded, focusing on menswear.
2010: Barena expands into womenswear with the involvement of Francesca Zara, Sandro's daughter.
Present: Barena continues to design and produce high-quality, Italian-made clothing, inspired by Venetian workwear and craftsmanship.
Core Philosophy:
Inspired by Venetian workwear:
The brand draws inspiration from traditional clothing worn by Venetian farmers, hunters, and fishers.
Focus on quality and craftsmanship:
Barena emphasizes well-made, tailored clothing and uses traditional techniques.
Family-owned and operated:
Barena is a family business, with Sandro Zara and his daughter, Francesca, playing key roles in the brand's evolution.
Popularity
Barena Venezia is a relatively niche but influential Italian fashion brand known for its "soft tailoring" and "sprezzatura" style. While not a household name like major luxury brands, Barena has a dedicated following and has significantly impacted how men and women dress in Italy and beyond.
Here's a more detailed look at Barena's popularity:
Niche Market:
Barena is considered a niche brand within the luxury fashion landscape, appealing to those who appreciate its unique blend of comfort and elegance.
Influence on Style:
Before the terms "sprezzatura" and "soft tailoring" gained widespread recognition, Barena was already showcasing how to dress casually and with style using traditional fabrics and construction techniques.
Strong European Presence:
Barena's second most important market after Italy is Germany, with German customers being significant online buyers, indicating a strong presence in Europe.
"Anti-Suit" Approach:
Barena's focus on comfortable, relaxed tailoring has led to a style often referred to as an "anti-suit," offering an alternative to traditional formal wear.
Family-Owned Heritage:
The brand's family-owned history and deep connection to Venetian textiles and craftsmanship contribute to its appeal and unique identity.
Growing Recognition:
While not a mainstream powerhouse, Barena is gaining recognition for its high-quality materials, classic styling, and comfortable fit, positioning itself in the "approachable luxury" space.
Womenswear Expansion:
Barena expanded into womenswear in 2010, with Francesca Zara as head designer, further broadening the brand's appeal and influencing women's fashion with its soft tailoring and relaxed aesthetic.
Sales Growth:
Barena Venezia's sales stand at 9 million euros in 2024, with an expected 5 percent increase in 2025, suggesting continued growth and popularity.
Barena Address
The address of Barena is VIA ANTONIO MEUCCI 16 MIRANO, VENICE, 30035 Italy.
Barena Email Address
The email address of Barena is
customers@barenavenezia.com.
Barena Website
The Website of Barena is
www.barenavenezia.com.
Barena contact person
The contact person of Barena is Support Team.
Barena Customer Support Service Phone Number
The customer support phone number of Barena is
+39 041 5274085 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Barena Service Center and
Barena customer service phone number is given below. The
helpline of Barena customer service phone number may or may not be
toll free.
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