Phone Number of
WEI Beauty is
+86 23670860 97 .
WEI Beauty is a skincare brand rooted in the principles of Traditional Chinese Medicine (TCM), focusing on achieving balance and harmony for both beauty and health. They offer a range of products, including cleansers, serums, moisturizers, and treatments, all formulated with natural ingredients and incorporating traditional TCM techniques. The brand's marketing emphasizes the concept of "Asian beauty secrets" and the holistic approach to well-being.
Here's a more detailed look at WEI Beauty:
Core Philosophy:
WEI Beauty believes that health and beauty are interconnected and achieved through achieving inner balance.
Product Range:
Their product line includes a variety of skincare products, such as cleansers, serums, moisturisers, and corrective treatments.
Ingredients:
WEI Beauty utilizes natural ingredients, drawing inspiration from TCM practices.
Marketing:
The brand's marketing highlights the concepts of balance, healthy skincare, and Asian beauty secrets, appealing to a western audience.
TCM Influence:
WEI Beauty's products and marketing strategies are heavily influenced by Traditional Chinese Medicine, emphasizing the interconnectedness of the body's energy and the importance of balancing the elements.
Target Audience:
WEI to go, a sub-brand of WEI Beauty, targets young professional women with portable skincare packs, catering to a "on the go" lifestyle.
Success:
The brand has experienced success in the West due to its combination of TCM philosophies, natural ingredients, and celebrity endorsements, Labbrand reports.
Founding and Establishment
Wei Beauty, a skincare brand inspired by Traditional Chinese Medicine, was founded by Brian Wei in the 1990s in Pennsylvania. The company's roots trace back to Wei's upbringing in China, where she learned about herbal remedies for beauty. In 1999, she brought her formulas to the US and launched Wei East, which later evolved into Wei Beauty. The brand gained significant traction through the Home Shopping Network (HSN) and has since expanded into various retail channels and international markets.
Key Milestones:
1990s: Brian Wei, inspired by her upbringing in China, develops skincare formulas rooted in Traditional Chinese Medicine.
1999: Wei East is launched in the US, utilizing a direct sales model.
2002: Wei East begins selling on the Home Shopping Network (HSN), leading to rapid growth.
2010: Wei Beauty launches a prestige treatment line in partnership with Space NK stores in the UK and US.
2013: Wei Beauty products are introduced in Sephora China.
2020: Fosun International acquires a majority stake in Wei Beauty, aiming to boost sales in China.
Growth and Expansion:
Wei Beauty products are now sold in 11 countries and regions, including the US, Germany, and China.
The brand has a strong presence on the HSN and has expanded into international retailers like Sephora.
Wei Beauty has also expanded its product lines, offering a range of skincare solutions for different skin types and concerns.
Popularity
WEI Beauty is a popular skincare brand that has gained international recognition, particularly for its use of Chinese herbal remedies. It has a significant presence in over 11 countries. The brand's popularity is fueled by celebrity endorsements and a focus on unique herbal ingredients, making it a well-known name in the beauty industry.
Here's a more detailed look at WEI Beauty's popularity:
Global Reach:
WEI Beauty has established a strong distribution network, reaching over 11 countries worldwide.
Celebrity Endorsements:
The brand has been praised by Hollywood celebrities, who have used its products and promoted them publicly.
Focus on Herbal Remedies:
WEI Beauty's marketing strategy revolves around the mysterious and ancient Chinese herbal treatments used in their products, appealing to a global audience.
Market Success:
The combination of celebrity endorsement and the unique herbal approach has proven to be a successful marketing strategy for WEI Beauty in the West.
While WEI Beauty has achieved significant success, it's important to note that the cosmetic industry is highly competitive, and the brand faces strong competition from various established and emerging companies.
WEI Beauty Address
The address of WEI Beauty is 10off PO Box 525, Newtown Square, Pennsylvania 19073.
WEI Beauty Email Address
The email address of WEI Beauty is
support@weibeauty.com.
WEI Beauty Website
The Website of WEI Beauty is
www.weibeauty.com.
WEI Beauty contact person
The contact person of WEI Beauty is Support Team.
WEI Beauty Customer Support Service Phone Number
The customer support phone number of WEI Beauty is
+86 23670860 97 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
WEI Beauty Service Center and
WEI Beauty customer service phone number is given below. The
helpline of WEI Beauty customer service phone number may or may not be
toll free.
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