Phone Number of
Pechoin is
+86 21 5386 03805 .
Pechoin is a Chinese skincare brand known for being the country's first domestic skincare brand, founded in 1931. It has a strong presence in China's skincare market and has recently seen renewed popularity among younger consumers. The brand is known for its affordable pricing, traditional Chinese medicine (TMC) ingredients, and its use of modern illustrations of traditional Chinese women in its marketing, according to Daxue Consulting.
Here's a more detailed look at what Pechoin is about:
History:
Pechoin was founded in 1931 and is one of the most enduring and successful skincare brands in China.
Market Position:
Pechoin is a leading skincare brand in China, holding the largest market share.
Target Audience:
While traditionally catering to a wider market, Pechoin has seen increasing popularity among younger consumers in recent years.
Guochao Trend:
The brand has capitalized on the Guochao trend, which involves a renewed appreciation for Chinese culture, by incorporating traditional Chinese elements into its marketing and product designs.
Traditional Chinese Medicine (TMC):
Pechoin utilizes ingredients from traditional Chinese medicine in its products, aligning with the Guochao trend and emphasizing natural and sustainable ingredients.
Marketing Strategies:
Pechoin's marketing campaigns often feature modern illustrations of traditional Chinese women, keeping the original 1931 packaging for its signature product, and utilizing technology and virtual influencers, according to Daxue Consulting.
Product Range:
Pechoin offers a range of products, including moisturizing cream, facial masks, and anti-aging products.
Founding and Establishment
Pechoin, a prominent Chinese skincare brand, was founded in 1931 by Gu Zhimin in Shanghai. It was the first domestic skincare brand in China and initially focused on moisturizing balm, which gained widespread popularity. The brand's products were often contained in a distinctive round iron box.
Here's a more detailed look at the brand's founding and establishment:
Founding:
Pechoin was established in 1931 by Gu Zhimin as a skincare brand under the cosmetics company Fu Bei Kang in Shanghai.
First Domestic Brand:
This made Pechoin the first skincare brand to emerge in China from within the country.
Iconic Product:
Pechoin's initial focus was on their moisturizing balm, which quickly became a hit in Shanghai and then nationwide.
Popularity:
The brand's products were widely used, including by the Soong sisters and even the Japanese royal family.
Packaging:
The iconic round iron box, painted blue and yellow, became a recognizable symbol of the brand.
Continued Innovation:
While known for its moisturizing balm, Pechoin has continued to innovate and incorporate oriental herbs into its products.
Popularity
Pechoin is a highly popular skincare brand in China, particularly among younger audiences, and maintains a strong brand value. It is considered China's most valuable cosmetics brand. The brand's popularity is due to factors like the Guochao trend, the use of traditional Chinese medicine ingredients, and its successful marketing strategies.
Key aspects of Pechoin's popularity:
High Brand Recognition:
Pechoin is the most recognized domestic cosmetic brand in China, with a high percentage of respondents being aware of it.
Guochao Trend:
The brand has successfully capitalized on the Guochao trend, which focuses on promoting Chinese culture and heritage.
Marketing Strategies:
Pechoin utilizes various marketing strategies, including using traditional Chinese medicine ingredients, modern illustrations of traditional Chinese women, and employing virtual AI influencers.
Market Share:
Pechoin holds a significant market share in China's skincare industry, indicating strong consumer demand.
Brand Value:
Despite a slight drop, Pechoin remains China's leading cosmetics brand with a substantial brand value.
Celebrity Endorsements:
Pechoin has successfully utilized celebrity endorsements to further enhance its brand image and reach.
Guochao Trend & Traditional Chinese Medicine:
The brand's focus on Guochao and traditional Chinese medicine ingredients has resonated well with younger audiences, contributing to its rising popularity.
Strong Sales Performance:
Pechoin consistently ranks high in beauty sales, particularly during events like Taobao's Singles' Day.
Current Position
Pechoin is currently the leading skincare brand in China, with a strong position in the global cosmetics market. In 2023, it was ranked as the most valuable Chinese brand and the highest-ranking Asian brand (13th globally) in Brand Finance's "Top 50 most valuable cosmetics brands". Despite a slight drop in brand value, it still holds the #1 position in China's skincare market.
Pechoin Address
The address of Pechoin is Room 052, Area A, 3F, No.710, ChangPing Road, JingAn District, Shanghai City, China.
Pechoin Email Address
The email address of Pechoin is
support@en.pechoin.com.
Pechoin Website
The Website of Pechoin is
www.en.pechoin.com.
Pechoin contact person
The contact person of Pechoin is Support Team.
Pechoin Customer Support Service Phone Number
The customer support phone number of Pechoin is
+86 21 5386 03805 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Pechoin Service Center and
Pechoin customer service phone number is given below. The
helpline of Pechoin customer service phone number may or may not be
toll free.
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