Phone Number of
Kans is
+86 3215047150 .
KANS is a Chinese skincare brand known for its focus on anti-aging, particularly among younger generations. Established in 2002 by Shanghai Chicmax cosmetics, KANS originally positioned itself as a medium-to-high-end brand for Chinese women. In 2021, they rebranded to target younger consumers, emphasizing scientific and effective anti-aging products with engaging marketing strategies.
Here's a more detailed look at what KANS is about:
Anti-aging Focus:
KANS is known for its anti-aging products, especially after rebranding in 2021 to attract younger customers.
Rebrand and Target Audience:
The brand shifted its focus to a younger generation, adopting a more youthful and trendy aesthetic.
Marketing and Brand Identity:
KANS has invested in creative marketing campaigns and online strategies to resonate with younger consumers, such as short film marketing on platforms like Douyin.
Success in China:
KANS has achieved significant success in the Chinese market, with strong sales figures and high GMV on platforms like Douyin.
Product Innovation:
KANS has introduced innovative products, such as cyclic peptides, showcasing a commitment to scientific efficacy.
Founding and Establishment
KANS, a Chinese skincare brand, was founded in 2002 by Shanghai Chicmax Cosmetic Co., Ltd.. Initially, it was positioned as a medium-to-high-end skincare brand. In 2021, KANS underwent a rebrand, shifting its focus to become a competitive anti-aging brand specifically targeting younger consumers, with a slogan emphasizing "Han Shu, providing confidence for young people". This rebrand led to significant domestic success, with KANS contributing a substantial portion of Chicmax cosmetics' gross profit.
Popularity
Kans is a domestic Chinese skincare brand experiencing significant popularity and growth, particularly among younger consumers. In 2024, the brand saw a 98.34% year-over-year increase in online gross merchandise volume (GMV), making it the fastest-growing among leading beauty and cosmetic brands in China, according to Statista. Kans's success is attributed to its focus on anti-aging, its effective marketing strategies targeting younger demographics, and its strong presence on platforms like Douyin and Tmall, according to Daxue Consulting.
Here's a more detailed look at Kans's popularity:
Key Factors Driving Kans's Growth:
Domestic Powerhouse:
Kans has become a leading anti-aging skincare brand domestically, according to Daxue Consulting.
Younger Consumer Focus:
The brand has successfully catered to younger consumers through targeted marketing strategies and collaborations with popular influencers and ambassadors like Tong Liya and Li Jiaqi, according to Daxue Consulting.
Online Presence:
Kans leverages platforms like Douyin and Tmall to reach a large audience and drive sales, according to Jing Daily.
Anti-Aging Trend:
Kans's focus on anti-aging aligns with the growing trend of younger consumers prioritizing skincare for anti-aging purposes, according to Daxue Consulting.
Product Quality and Efficacy:
Kans continues to advance the efficacy and quality of its skincare range, catering to the growing consumer interest in product formulation and ingredients, according to Daxue Consulting.
Evidence of Popularity:
GMV Growth:
Kans's online GMV growth of 98.34% in 2024 surpasses that of other leading brands in the Chinese market, according to Statista.
Dominance on Douyin:
Kans has emerged as the top beauty brand on Douyin, a popular platform for livestream e-commerce and short videos, according to Jing Daily.
Revenue Growth:
Chicmax Cosmetics, Kans's parent company, experienced a 120.7% year-over-year revenue growth in the first half of 2024, with Kans itself seeing a 184.7% increase in revenue, according to Jing Daily.
Current position
Kans Cosmetics, a Chinese beauty brand known for its "Red BB cream," is currently experiencing significant growth, particularly on platforms like Douyin. In 2023, Kans topped Douyin's beauty brand list, and continues to show strong performance, with a recent surge in GMV. The brand's online channels, including Douyin, Tmall, JD.com, Vipshop, and Pinduoduo, have seen substantial growth.
Kans Address
The address of Kans is 22 / F, Block B, Global Harbor, 3300 Zhongshan North Road, Shanghai, China.
Kans Email Address
The email address of Kans is
support@kans.cn.
Kans Website
The Website of Kans is
www.kans.cn.
Kans contact person
The contact person of Kans is Support Team.
Kans Customer Support Service Phone Number
The customer support phone number of Kans is
+86 3215047150 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Kans Service Center and
Kans customer service phone number is given below. The
helpline of Kans customer service phone number may or may not be
toll free.
Click Here To View Kans Customer Service Phone Numbers