Phone Number of
Colorkey is
+86-755-2918 9272 .
Colorkey is a cosmetics brand focused on a unique aesthetic and resonating with young consumers, particularly in China, with a slogan that emphasizes "dare to be different" according to a LinkedIn post. Established in 2018, they are known for their quality, affordable price point, and popularity among young people, with a particular focus on lip products like their lip glaze. Their products are also recognized for their quality in terms of shades and properties, according to LookHealthyStore.
Founding and Establishment
Colorkey, a makeup brand, was founded by Meishang (Guangzhou) Cosmetics Co. in 2018. The brand's mission is to empower young women with a self-independent and cool beauty style. Colorkey has experienced steady sales growth since its inception, with sales reaching nearly 1 billion in 2019 and exceeding 15.5 million sales volume on Tmall by 2020. The brand also utilizes social media marketing effectively, becoming a prominent player in the Chinese beauty market.
Elaboration:
Foundation:
Colorkey was established in 2018 by Meishang (Guangzhou) Cosmetics Co.
Brand Philosophy:
The brand aims to represent a "self-independent and cool beauty" aesthetic for young women, according to a research paper.
Sales Growth:
Colorkey has demonstrated strong sales growth, increasing from initial sales figures to nearly 1 billion in 2019.
Digital Marketing:
The brand effectively leverages social media platforms, such as TikTok, to reach its target audience and gain recognition in the competitive Chinese beauty market.
Popularity
Colorkey is a relatively popular homegrown Chinese makeup brand, particularly with Gen Z consumers and in the Chinese market. They have gained traction by focusing on buzzworthy products and collaborating with young actors, according to CB Insights. Their popularity is also fueled by their strategic use of platforms like Xiaohongshu (RED) and a focus on multidimensional content, says Wavemaker Global. Colorkey has also shown significant sales growth, with sales crossing RMB 400 billion in 2021, according to LinkedIn.
Current Position
COLORKEY, a Chinese e-commerce makeup brand, is known for its trendy, affordable cosmetics and strong focus on Generation Z consumers. They have gained popularity by leveraging platforms like Xiaohongshu to understand customer preferences and create relevant marketing strategies, including collaborations with bloggers and influencer marketing.
Key aspects of COLORKEY's fame:
Trendy and Affordable Cosmetics:
COLORKEY offers a wide range of makeup products, including eyeshadow palettes, lipsticks, and more, at competitive price points.
Focus on Gen Z:
They understand the beauty and lifestyle preferences of Generation Z and tailor their marketing and product offerings accordingly.
Xiaohongshu Strategy:
They utilize Xiaohongshu, a popular platform in China, to identify customer pain points, create trends, and build a strong community of beauty fans.
Influencer Marketing:
They partner with bloggers and influencers to promote their products and reach a wider audience.
Homegrown Brand Success:
COLORKEY is one of the few homegrown Chinese makeup brands that has gained significant traction among consumers, according to a LinkedIn article.
Colorkey Address
The address of Colorkey is Room 3002, 146 Linhe Middle Rd, Tianhe District, Guangzhou, 510630 China.
Colorkey Email Address
The email address of Colorkey is
support@crunchbase.com.
Colorkey Website
The Website of Colorkey is
www.crunchbase.com.
Colorkey contact person
The contact person of Colorkey is Support Team.
Colorkey Customer Support Service Phone Number
The customer support phone number of Colorkey is
+86-755-2918 9272 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Colorkey Service Center and
Colorkey customer service phone number is given below. The
helpline of Colorkey customer service phone number may or may not be
toll free.
Click Here To View Colorkey Customer Service Phone Numbers