Phone Number of
ZARINA is
+7 65 9000 6285 .
Zarina is a Russian women's apparel retailer known for its traditional designs and modern feminine classics. It recently rebranded to emphasize its position as a purveyor of modern feminine classics. The brand offers a range of clothing, including a limited eco-friendly collection made from recycled denim and organic cotton. Zarina is part of Melon Fashion Group and has been in operation since 1993.
Here's a more detailed look:
Traditional Designs and Modern Classics:
Zarina's collections blend traditional elements with contemporary styles, appealing to a broad audience.
Rebranding:
The brand recently underwent a rebranding initiative to better reflect its core values and target audience.
Conscious Limited Collection:
Zarina has introduced an eco-friendly collection made from recycled materials like denim and cotton, aligning with current environmental trends.
Social Project:
Zarina launched a social project, "Proud to be a woman," aimed at inspiring women to pursue their dreams and believe in themselves.
Growth and Expansion:
Zarina is part of Melon Fashion Group and has expanded significantly, with a loyalty program boasting over 4.1 million active customers.
Global Expansion:
In its jubilee year, Zarina is planning to launch large-format stores and introduce a men's line called ZRNMAN.
Founding and Establishment
ZARINA, a Russian women's apparel retailer, was founded in 1993 and is known for its traditional designs and modern feminine classics. It was the first women's clothing brand in Russia and is part of the Melon Fashion Group. The brand's establishment began with a small store in St. Petersburg, near its production facilities, and involved the founders' hands-on approach to repairs, decoration, and furniture.
Here's a more detailed look at ZARINA's founding and establishment:
Founding Year: ZARINA was established in April 1993.
First Store: The brand's first store was located in Drovyanaya Street, near the sewing factory "Pervomayskaya Zarya" in St. Petersburg.
Early Efforts: The initial setup involved the founders personally handling repairs, finishing, decoration, and furniture for the store.
Russian First: ZARINA is recognized as the first Russian women's clothing brand.
Part of Melon Fashion Group: It is one of the brands owned by Melon Fashion Group, which also includes Befree, Love Republic, and Sela.
Rebranding: In its evolution, ZARINA underwent a rebranding to emphasize its identity as a purveyor of modern feminine classics. This included a new logo designed to encapsulate the brand's essence and message.
Firsts in the Market: ZARINA introduced several innovations in the Russian fashion market, including the first loyalty program and collaborations with foreign designers. They also conducted studies on women's figures to improve their patterns.
Evolution of Marketing: The brand has evolved its marketing approach, incorporating celebrities and customers into advertising campaigns.
Popularity
ZARINA is a Russian women's apparel retailer known for its traditional designs and modern feminine classics. The brand has a strong presence in Russia and the CIS countries, operating through numerous retail stores and an online platform. ZARINA is part of the Malon Fashion Group, which also includes other popular brands like Befree and Love Republic.
Here's a more detailed look at ZARINA's popularity:
Strong Retail Presence:
ZARINA has a wide network of retail stores, particularly in Russia and the CIS region, contributing to its brand visibility and accessibility.
Evolving Brand Identity:
The brand recently underwent a rebranding process to solidify its position as a purveyor of modern feminine classics, signaling a shift towards contemporary styles while retaining its core identity.
Online Presence:
ZARINA is actively developing its online presence, which is seen as a key driver for future growth.
Part of a Larger Group:
Being part of the Malon Fashion Group gives ZARINA access to a broader customer base and resources, further enhancing its market reach.
Targeted Marketing:
The brand is working on refining its marketing strategies, including email campaigns, to better engage with customers and encourage repeat purchases, indicating a focus on customer retention and loyalty.
In essence, ZARINA's popularity stems from a combination of its established retail network, its evolving brand identity, its growing online presence, and its strategic positioning within a larger fashion group.
ZARINA Address
The address of ZARINA is Krasnoarmeyskaya Street, Building 22, letter A, pom. 1-N, 6th floor, Saint Petersburg, 190020, Russia.
ZARINA Email Address
The email address of ZARINA is
info@zarinatableware.com.
ZARINA Website
The Website of ZARINA is
www.zarinatableware.com.
ZARINA contact person
The contact person of ZARINA is Support Team.
ZARINA Customer Support Service Phone Number
The customer support phone number of ZARINA is
+7 65 9000 6285 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
ZARINA Service Center and
ZARINA customer service phone number is given below. The
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